About us
Enhance Your Ride
Our rider gear is crafted to meet the demands of every adventure. We focus on quality, safety, and style to ensure our customers have the best experience possible.
Start with the rider – understand their needs and deliver exceptional gear.
Discover New Adventures
Our rider gear is crafted to meet the demands of every adventure. We focus on quality, safety, and style to ensure our customers have the best experience possible.
Start with the rider – understand their needs and deliver exceptional gear.
Your Rider Gear Hub
Meet our crew
Dedicated professionals fueling our passion
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the heart of our company. He actively engages in product development, marketing strategies, and enhancing the rider experience.
Mich Stark
Chief Commercial Officer
Mich thrives on challenges. With years of experience in the outdoor gear industry, Mich has been instrumental in shaping our product offerings and expanding our market reach.
Aline Turner
Chief Technical Officer
Aline is a passionate leader who loves her work. She mentors a team of designers and engineers, fostering a community dedicated to creating the best rider gear possible.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in finance, ensures our operations are efficient and profitable. Her strategic insights help us invest wisely in our rider gear innovations.